Each day, as more stories of drones being used for environmental research, wildlife management, and journalism come to light, public perception of this technology shifts. There are signs that the word "drone" is beginning to shake an association with "weapons" in the court of public opinion, and unmanned aircraft systems are being thought more of as universal tools that can be used a variety of useful purposes.
As public opinion can shape regulations, journalists seeking to use this technology would be wise to safely demonstrate drones in front of the public.
Case in point: Caleb Scott, a Kansas City-based owner of Birds' Eyes Aerial Media and board member of the Professional Society of Drone Journalists, recently set out on a three-day aerial photography assignment. When a hotel owner took notice of his equipment, Scott took some time to show the public his small drone in action: